A lot of companies make the mistake of not paying that much attention to logistics simply because they think this aspect does not really need that much focus or attention to begin with. This is not true at all. Because if you think about it, logistics could very much pertain to the whole process of selling whatever product or service to your customer. From manufacturing to delivery of the product to the end customers, logistics plays quite the vital role. Thus, it would only be understandable enough to implement the appropriate logistics measures so that there would be smoother flow of operations.
What exactly is logistics all about? Logistics is actually the resultant compilation of all processes pertaining to the supply chain. This means that from the start of the chain to the end of it - all processes comprising that whole chain are categorized in one single dimension: logistics.
Back in the day, logistics was once used in the context of military operations. Over time, though, the usage of the term gradually involved and is presently used in the world of business as well. To understand further the importance of logistics in the business setting, let us discuss a hypothetical business scenario then.
For instance, you are operating a coffee shop that sells coffee, of course, as well as cakes and pastries. Now, since you are serving gourmet coffee, then there would be times when your suppliers would be based outside of your state or country. There would even be times when you would have to enlist the services of courier companies since a lot of high-grade coffee beans can be found in Europe and South America. Thus, you need to establish a system wherein the timely delivery of coffee beans and all other related supplies would be delivered to you, and in pristine shape as well.
How do you do this then? This is where logistics management takes place. You need to implement logistics indicators or measures to make sure that this does take place. By definition, the processes and activities entailed in logistics include customer service, inventory management, documentation flow, packaging, demand forecasting, plant and warehouse site selection, order processing, interplant movements, production scheduling, and many more. In the given scenario above, all these activities just might be applicable.
Other factors that you need to consider can include supply of materials and facilities. Of course, you need to pay attention to your supply of materials - how else can you produce enough coffee, cakes, and pastries for all of your customers if you do not have an abundant supply in tow? As for facilities, this could include several aspects - the coffee shop itself and maybe your stock room. If need be, your facilities can be custom-made to ensure that your specifications as well of that of your clients can be aptly addressed.
Of course, there are different logistics measures that you can use, and these would be dependent on the nature of your business as well. If anything, make sure that the logistics indicators that you use are indeed relevant. If you are not too sure which measures to use, then scour the web for measures that you can use as guides.